Content Marketing For Agribusiness

For years, through your agribusiness, you’ve been building knowledge in the field of agriculture, you know how to predict seasons, plant or rare the right varieties of plants or animals and add value to your product.

How then do you;

1. Create a market for your products?
2. Build a community around your Agribusiness?
3. Ensure frequent documentation and propagation of tried and proven agricultural practices

The world of technology has enabled easy and affordable propagation of information. In such a noisy world with tonnes of information flooding the internet, how do you make your agribusiness noticed? How do you stand out of the crowd to drive attention to yourself?

The world has 7.8 billion people and 4.4 billion people use the internet. Nearly 30% of consumers would rather interact with brands via social channels versus going to a store. I believe partly because through these platforms it’s easy to track the consistent culture of an organization. Take a case study of UNYFA, It’s quite simple to track her performance because they regularly share valuable information and reports about their operations.

In this article, I introduce to you Content Marketing as a Marketing Strategy. So! What is content marketing? Well, this is a type of marketing that involves the creation and sharing of online material (such as videos, blogs, and social media posts) that does not explicitly promote a brand but is intended to stimulate interest in its products or services. Allow me to get you involved a little bit.

Imagine you face 2 fruit vendors;

1. one educates you about nutrition and deficiencies
2. the other bombards you with messages of how their products are the best, cheap, and have been in business for a very long time. Who of these are you capable of building a long-lasting relationship with? And finally whose products would you end up buying?

Content marketing involves sharing educational articles, e-books, videos, entertainment, and webinars that answer specific questions people have and provide them with something they can’t get somewhere else. It’s the best way to turn your product/service, no matter how common, into something that is not like everyone else’s.

By becoming a credible, authoritative resource on topics that matter to potential customers, your business is more likely to get discovered by the right audience and earn their loyalty and trust – which, in turn, enables your brand to strengthen its customer relationships, grow an active and engaged subscriber base, and even increase its profits.

I SHARE A FEW PROS OF CONTENT MARKETING

Be found by the right people (potential customers)

People are asking questions and looking for answers via search engines like Google. You want your agribusiness to be at the top of the search results. Answering people’s questions via blog posts, e-books, videos, and other content assets is a key way to make this happen.

Build an interested and engaged audience

Your content is only as valuable as its ability to attract audience members and compel them to engage with you on an ongoing basis — as subscribers, customers, evangelists, or, ideally, all three. Once you have an addressable audience, your content efforts will help increase sales, gather valuable customer insights, and activate your most ardent followers as brand advocates.

Acquire new customers

Of course, generating revenue is a key goal for many marketers, and content marketing can be a powerful driver. When you build an audience that trusts you and wants to hear from you, they are more likely to purchase your products.

Reallocate or reduce marketing costs

Organizations also use content marketing because they can see similar — or better — results when compared to a “traditional” marketing program. As farmers, how do you stay on top of the industry, paying attention not only to what the competition is doing, but where the people are spending their time online, and what they’re looking at?

Social Media Metrics (and Their Impact on Content Marketing)

 Social media has become the place to post your content in 2021, Facebook specifically is the primary distribution channel for content. However new trends in video consumption are prompting digital consumers to run to YouTube and other video sharing platforms.

In Conclusion

Content sharing is the ideal foundation of the internet. We believe it’s one of the factors that lead to the rapid development of the western or European nations. Through a healthy reading culture, they inform themselves on what experts or others have published in their books. The internet has reduced the work by slashing the cost of buying literature to the mere purchase of data bundles.