Most digital marketers’ nightmare is facing low traffic on the website. Website traffic is crucial to reap the full benefits of being online, the same as how followers, likes, and shares rule social media. What is the use of a website if it is not seen by anyone? While there is no miracle formula to improve traffic, we gathered for you some tips to increase traffic on your site.
In another post “track your website performance”, we explained how to track your website performance. Thanks to this, you can now target what needs to be improved and which pages gather the most/least traffic. It is also necessary to regularly check if every piece of information on the website is up to date, be it your team members, your address, or the date an offer ends, it is crucial to keep the website well-trimmed to keep credibility with the users but also tease their curiosity.
One of the prime requirements for a marketer is to be aware of the trends. Regularly check what keywords are trending in your industry with websites such as Google Trends, AnswerThePublic, or QuestionDB. Use those keywords to optimize your website results in the search engines.
By posting quality content on your blog, you encourage people to return and spend time on it. Posting a blog on a relevant industry topic will also improve your Click-Through-Rate metrics. Of course, posting often mediocre content will do more harm than good, thus, prioritize good posts over many posts. Additionally, although quality should be good, imposing a consistent rhythm for posting would be best. If you decide to post weekly, on Monday perhaps, you should be consistent with that schedule.
Social media have become one of the fundamental parts of everyone’s daily life. According to Statista, in 2020, the average internet user spent 142 minutes per day on social media platforms (up from 90 minutes in 2012). Marketers should make use of them by posting regular quality content. Be mindful that different social media attract unalike people and for distinct purposes. Thus, do not use all your social platforms in the same way! Content most suited for Facebook might bore your LinkedIn followers, reduce their interactions, and even your follower count.
Backlinks are when other businesses link to your website on their websites/social media pages. Quality backlinks are important because they improve your online credibility. If people see that many renowned or trusted businesses are referencing your business as valuable, you will have a better chance of creating trust among new users.
Many small businesses are avid of backlinks, don’t hesitate to exchange them! However, as mentioned, quality backlinks are crucial. Do not exchange with just anyone because being referenced on a sketchy website is harmful to your reputation and website traffic.
Emails used to be THE way of communicating on the internet. However, the internet is one of the fastest-changing places in the world, thus, many switched from emails to faster and sometimes more convenient social media. Does that mean that email newsletters are dead? Not at all!
According to a study by Monetate, email marketing leads to 4.24% of visitors to complete a sale, against 2.49% of search engines visitors and 0.59% of social media visitors.
To create a great email newsletter, in a nutshell, you have to dedicate time and resources to find out what your audience likes and to create such content. After investing in creating good content, share it on social media, add valuable links to email campaigns, word of mouth, and any public mentions on local media channels when opportunity strikes.